Efficiency
We're busy, but things keep falling through the cracks.
I look at how work moves from the first call to the finished job, and where it gets stuck.
Coaching
Marketing is in every part of your business.
I start companies, invest in others, and run the ones I own. When we work together, I share what I actually do
in my own businesses, what's working and what isn't, and we figure out what fits yours.
What do you need most right now?
Most owners ask for marketing when the real problem is somewhere else.
Pick the one that sounds most like this week.
Strategy
I'm not sure where to put my time and money next.
I look at which customers, services, and locations deserve more of your attention, and which don't.
Marketing
I'm not getting enough of the right customers.
I look at where people find you, what they see, and what happens between their first look and their first purchase.
Creative ideas
We look like everyone else and nothing stands out.
I look at what makes you different, and whether your customers can tell.
Where your customers meet your marketing
Marketing isn't a department.
A customer judges you at every step, whether or not anyone on your team thinks of it as marketing. It's how I look at my own businesses, and it's where I start with yours.
01
They search for you
What shows up, and whether it's right.
02
They call or message
How fast someone answers, and how it sounds.
03
They get a price
Whether it's clear, and whether it feels fair for what they get.
04
You deliver
Whether the experience matches what you promised.
05
You follow up
Whether anyone checks in after the sale.
06
They tell others
What your reviews say, and whether anyone replies.
Why it matters
Ads work best when all six hold up. When they don't, ads just send more people into the gaps.
Three ways to work together
Walk the business
One session. We follow a customer's whole path through your business, from the first search to the follow-up, and mark where it's working and where it's leaking. I share how I run the same check in my own companies, and you leave knowing what to fix first.
Best for: owners who want to know where to start.
The owners' group
A small private group of owners with established businesses. We meet monthly, score each business on the same short checklist, and work on the area that matters most that month. I bring what I'm working on in my own companies, including what isn't going well, and you hear how the other owners handled the same problem.
Best for: owners who want a regular check-in and peers who run real businesses.
One on one
For a few owners who want me alongside them week to week while they work through something big. You get the same thinking I use in my own companies. Spots are limited.
Best for: owners in the middle of a change, like a new location or a new manager.
Everyone's figuring it out
Nobody has the answers. A good business is a growing business.
What you're going through
If you're growing, you're breaking things on a daily basis. You're reinventing how you work and who you work with, and that takes time and attention.
If the challenge itself doesn't drive you, it wears you down, and the smaller problems start to look like bigger ones. Knowing that someone else has been through it and understands what you're going through can make the difference between you keeping going and not.
Why I do it
The best moment for me is early on, when someone first understands what I've built and starts thinking about how they'd use it. I know it isn't perfect. I love what comes next: tweaking it based on what they tell me until it turns into something I can run as a real business.
When I worked with franchisees, I envied how close they were to every win and every loss. Building my own things gives me that closeness, good or bad. I get to figure it out every day, build on what I've learned, place bigger bets, and enjoy the upside when I'm right.
I live this, so I can show you
Both sides of the table.
I'm always building something: starting companies, investing in other people's, and running the ones I own. I founded a marketing shop in 2023, own a rental property portfolio, co-own a pet care company, and founded a property management company in 2024 that I sold in 2026.
Before that I spent nine years in marketing at restaurant brands and a restaurant software company, working directly with franchise owners who ran their own locations. Owners and I speak the same language.
- Popmenu, 2020 to 2023. Hired right after the $8M Series A, then led the marketing team through the $17M Series B and the $65M Series C, growing it to 15+ while the client base more than quadrupled.
- McAlister's Deli, 2017 to 2020. Brand strategy, then media and field marketing with franchisees.
- Moe's Southwest Grill, 2014 to 2017. Catering across 600+ locations, then local marketing for 120 restaurants.
TODO: two short stories of a time something looked like a marketing problem and wasn't.
Who this is for
A good fit, and probably not yet.
A good fit
- Your business has a team of five or more.
- Someone stands between you and the staff, or you're building that layer.
- You've spent money on ads or marketing and you're not sure it's paying off.
- You're the bottleneck, and you know it.
Probably not yet
- You're just starting out and still finding your first customers.
- You want someone to run your ads or build your website for you.
- You want motivation more than a plan.
Start with a short conversation.
Nobody has all the answers, me included. Tell me what's going on, and I'll tell you what I'd do in your seat. If I can't help, I'll say so. You're also welcome to ask about the tractor.
Start a conversation