Direction
A sounding board for you and your team. I help you decide what's worth doing, what to stop doing, and what order to do it in.
For restaurant brands
Your marketing team is capable. They're also buried.
If you lead marketing for a restaurant brand with a lot of locations, you probably have good people doing too
many things. I give your team another set of experienced eyes, or take on one strategic project so it actually
gets finished.
Two ways I can help
A specific project
The thing that keeps getting pushed because everyone is busy. A community giving program, a local-marketing system, a new product or retail idea, a brand refresh. I take it from idea to a plan your team can run.
One note on what I don't do: I don't run your ad accounts day to day. When the work needs hands in the platforms, I guide it through specialists I trust.
I know this world
I've worked with restaurant and food brands including Torchy's Tacos and King of Pops, from print and distribution to giving programs and packaged goods.
I know how many moving parts a restaurant brand has, and how little time anyone has to untangle them. And because I've owned and run businesses myself, I focus on what's realistic for your team this quarter, not what looks good in a deck.
Have a project that keeps getting pushed?
Tell me what it is. We'll talk through whether I'm the right help.
Start a conversation