Writing
What I'm thinking about.
There's a lot more to marketing than social media marketing
Everyone wants a yes or no on which platform to be on. The honest answer is "it depends," and the questions behind it are the real strategy.
Headwind: A marketing lesson from a 'For Rent' sign with no phone number
A landlord with a vacant property and a sign with no phone number, and what it says about making it easy for a prospect to reach you.
"Is that good?": How to share marketing results with proper context
Why people ask "is that good?" after a results presentation, and how to answer it before they have to.
Headwind: The time I spent basically $25k on a landing page
A $25k agency engagement at a fast-growing restaurant tech company, and what it taught me about agencies that never learn your business.
Work with one tab open: bring focus to your marketing plan
How a browser full of tabs turned into a marketing plan full of half-started ideas, and the simple matrix that helped me sort them.
New tools in your marketing tech stack don't guarantee growth
Before you buy the next tool, get more out of the ones you already pay for.
Headwind: Believing you're too busy to do the little things in marketing well
A juice bar listing email with the wrong image, and why a first impression is worth the extra five minutes.
"You're the marketing guy/girl": perception vs. reality of being a marketer
Why "you can make it look nice" isn't a compliment, and what the real work of a marketing team looks like.