Highland Forge: building the brand, the storefront, and the marketing together
A product maker needed its brand, online store, and marketing to work as one system instead of three separate efforts.
Read the storyWork
Stories from the work.
Less about the numbers alone, more about what was going on, what we did about it, and how it felt on the other
side.
What clients say
Justin did an amazing job taking a rough idea and crafting it into first a minimum viable product, and eventually the beginnings of a small business channel for us. We now have a roadmap and are set up for success.
CEO, King of Pops
Working with Justin has been one of the best decisions I have made for my organization. Justin works quickly and efficiently while keeping business needs top of mind.
Director of Marketing, Giving Kitchen
Tailwind has impressed me with the quality of their work and the transparency of their communication. In the past I have worked with several advertising firms and had not seen the results or the directness that Tailwind has provided.
Owner & Director of Operations, KMM & Co
I’ve often likened Justin Krivanek to Ted Lasso because he’s one of the most insightful and supportive leaders I’ve had the good fortune of working for. His expertise across marketing disciplines is rivaled only by his positivity and creativity. From branding, growth marketing and product marketing to partnerships, content strategy and communications, he rises to every challenge and delivers exceptional results.
Head of Communications, Popmenu
Justin is one of the best! I'm so lucky that I got to work with Justin at Moe's. He is extremely organized, accountable and communicative. I always wanted to sidebar with Justin to talk through strategy, best practices and conflict resolution. He is very open to tackling problems with new POV. He always took the time to speak with franchisees and cross-functional partners about their concerns and how he could best help them. I would absolutely work with (or even for) Justin again one day!
Sr. Director of Brand Marketing, McAlister's Deli
I have had the pleasure of working closely with Justin and throughout our time together he consistently impressed me. He approaches every task with a strong attention to detail and a commitment to excellence. His past marketing experience has given him a strong understanding of market dynamics and consumer behavior, which he leverages to develop highly effective marketing campaigns. He has the ability to analyze complex problems and develop innovative solutions, always striving to achieve the best possible results. Added bonus - he is a blast to work with!
Former Moe's Director of Catering
Tailwind Marketing Shop exceeded all of our expectations.
Former President & CEO, Another Broken Egg Cafe (now CEO, Torchy's Tacos)
Want to talk it through?
Tell me where the business feels stuck. We'll start with a conversation, not a pitch.
Start a conversation