DRAFT built from project notes. Add the real numbers, quotes, and anything you'd rather not make public before launch. Confirm Highland Forge is OK with being featured.
Where things stood
TODO: 2 to 3 sentences on the situation when you started. What wasn’t working? What did the owners tell you?
What we did
Highland Forge makes its products in a range of sets and finishes and sells them through its own online store. The marketing needed to carry the brand’s promise, “Made for You. Made Easy.”, from the first ad to the checkout page.
- A custom online storefront. Planned the move to a custom BigCommerce build, including page templates, navigation, and redirects so existing search traffic wasn’t lost.
- Advertising strategy. Google and Meta advertising, including Shopping and Performance Max campaigns organized around the product lines.
- Product data. Cleaned up the product feed so the right products showed up in Google Shopping.
- Search. A steady effort to rewrite page titles and descriptions to earn more clicks from search results.
- Email. A trade partner email series and abandoned cart flows in Klaviyo.
What changed
TODO: add 2 to 4 real results (revenue, conversion rate, search clicks, abandoned cart recovery, anything you can stand behind), with time frames.
TODO: add a client quote, ideally in the owners’ own words about what it was like to work with you.
What I’d want you to take from it
TODO: one or two sentences on the lesson that applies to other manufacturers.